Mousse
Brand Identity & Merchandise Design
Overview
Mousse is a modern café-bar franchise inspired by the simple pleasure of sipping—whether it’s the rich mousse on a morning coffee or the playful foam topping an evening pour of beer.
Client:
The Bar Co.
Year:
2024
Category:
Brand Identity Design
/
Merchandise Design
Location:
New York, NY
The Challenge
The Mousse founders (The Bar Co.) wanted a brand identity that encapsulates the vibrance of urban life, the rituals of daily indulgence, and the fluid rhythm of time. No stiff café minimalism. No overly rustic bar clichés. Just something modern, social, and effortlessly cool—designed to feel like part of your everyday vibe.
The Solution
The Mousse identity captures movement, mood, and moment. The playful, blob-like form of the logomark mimics the organic, airy texture of mousse itself—soft, dynamic, and spontaneous. Paired with a bold, slanted sans-serif wordmark, the brand visually mirrors the energy of a bustling metro lifestyle: in motion, never static. The vibrant palette of reds, yellows, and deep blacks speaks to both the warmth of morning light and the buzz of nightlife.
Across packaging, signage, and brand activations, the system flexes between loud and laid-back, always maintaining a sense of fluidity and fun.
The Result
This brand doesn't just serve drinks anymore, it frames moments, making the everyday feel a little more electric.
