Trinitrade
Brand Identity Design
Overview
We had the privilege of developing the brand identity and comprehensive Brand Guidelines for Trinitrade Contracting Inc., a premier Canadian firm specializing in project management, contracting, procurement, and handyman services.
Client:
Trinitrade Contracting Inc.
Year:
2024
Category:
Brand Identity Design
/
Brand Strategy
Location:
Ontario Canada
The Challenge
Our task was to create a logo, visual identity, and brand design system that reflected their core values: trustworthiness, modernity, and professionalism. The goal was to craft a powerful brand image that would resonate with their commitment to quality, efficiency, and customer satisfaction.
The Solution
Building on the company's name and values, we designed a bold, distinctive 'T' icon that cleverly incorporates a trinity concept. This design serves as both a representation of the company's name and a symbol of their three core strengths: trustworthiness, modernity, and professionalism.
The icon forms the centerpiece of a comprehensive brand identity system. By utilizing various shades of blue, we created a color palette that conveys trust, stability, and innovation—qualities often associated with dependability and expertise, perfectly aligning with Trinitrade's commitment to quality and efficiency.
We then applied the versatile logo and icon across a range of brand touchpoints, creating a cohesive and impactful visual identity:
Business cards and stationery
Vehicle wraps for company fleets
Workwear and uniforms
Website design
Social media assets
Signage for offices and worksites
To bring the brand to life and demonstrate its application in real-world scenarios, we developed a series of mockups and tied everything together in a comprehensive Brand Style Guide. This document grounds the brand on a solid identity system, ensuring consistency and clarity across all applications.
The Result
The result is a robust, unified brand identity that effectively communicates Trinitrade Contracting Inc.'s values and position as a leading force in the Canadian contracting and project management industry. The new design not only captures the essence of the company but also provides a strong foundation for brand recognition and growth in a competitive market.
